NEW YORK (CNNMoney) - Watch your back, Barbie. A war of the hot summer doll is about to occur because your rival - those cheeky, sassy Bratz dolls - are promising a comeback.

"Bratz dolls are the first and the only real challenge domination of Barbie in the last 50 years," said toy industry analyst Gerrick Johnson.

Bratz first hit stores in 2001 and inflated into a worldwide phenomenon billion in just five years. Fans quickly nicknamed the edgy, multi-ethnic Bratz as "anti-Barbie" doll.

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