BBC Worldwide has appointed the UK partner Rainbow Designs toy for his master Charlie & Lola pre-school brand.
The first lines caused by the company include toys beans, Lola rag doll, paint your own dolls, plush Tea Set Lola, Domino set and ending book. Other lines will launch in time for the spring of 2013, including a press Plant, Garden and Play kit to make your own friendship bracelet.
Rainbow Range for Christmas 2013 will be a Dress Up and Play range of dolls, with mix and match outfits and accessories, and cabinet room and play together.
"Charlie and Lola was a gem for many years in the consumption of products in our portfolio," said Cassie Allen, senior licensing manager at BBC Worldwide. "The appointment of Rainbow Designs new toy master our partner demonstrates our commitment to continue to develop innovative products.


Comments: 1
Very carefully