More platforms, means more content and the need for a consistent approach. The latest devices, will require more engagement. More tech-savvy consumers, means smarter strategies. Brands that don’t adapt will fall behind in the competitive marketplace. Those that do will need a new approach to communication. A strategy that is “everywhere”, that doesn’t view online and offline in separate silos and one that provides a consistent and sustainable service.
The Bronze Age
Online advertising in the UK is set for double digit growth over the next four years, according to PwC, and the value of the UK advertising market is set to increase by 4.8%, while the US will experience slightly lower growth rates. The driving force for brands has always been the audience; they define what content is produced and how it is distributed to them. The issues marketers now face is choosing which channel to engage on, the type of content produced and how to maintain a conversational relationship with their audience.
Comments: 2
where all pink and fake eyelashes, high heels etc.
another thing you could do to interpret the barbie idea is get pink jackets and embroider "Barbie" on the back or something.
A beach barbie wear fake eyelashes and put on a swimsuit with flip flops.... if it is too cold I don't know what to tell you.
Barbie is known to be very girly (but not neccesarily 'skanky')
So wear a lot of pink and sometimes you find in shops Barbie inspired totes like 'think pink' or 'get your hands off my ken' or blonde inspired quotes like 'blondes have more fun' or 'warning; blonde thinking'. If you cannot find them, find a plain shirt (in a light color like white,