, Fortune 500 ) under his belt, Larian said he's pushing to try to get the Bratz franchise to where it once was.

"It's not going to be easy and it's not going to happen overnight," Larian said.

Getting her Mojo back: The first full collection of new Bratz dolls and accessories in more than two years hits stores this summer. CNNMoney got an exclusive look at how Bratz will try to get their mojo back.

Just like the original Bratz, the new dolls will stay true to what the dolls always represented -- multi-ethnic fashion dolls that take their cues from pop culture trends. But Larian promises that the 2011 reincarnation of Bratz will be "even more edgy.

There is a new doll in the lalaloopsy dolls collection and it’s a BOY! I am actually pretty surprised that they decided to make a boy doll. Do they really think that boys will play with this doll? Well, on second thought, they had a Ken doll for Barbie and a Rio doll for Jem and the girls got those so I guess it makes sense. Although I doubt this boy doll is supposed to be romantically linked to any of the girl dolls, which is why I think it makes less sense to me.

Anyway, the boy doll is called Patch Treasure Chest. I guess he likes to act like a pirate and collect pirate type things. It also said he likes shiny things – so I guess that is supposed to mean that he likes gold? Doesn’t that sound a little greedy? I guess that’s why they chose the word “shiny.

Wow, this article really pisses me off. What’s so wrong about respecting this child’s identity whether they’re transgendered or not? Maybe they were put in the wrong body and maybe it’s a phase, but which ever the case, as a parent it’s far better to let a child express themselves in which ever way they see fit than to impose gender roles upon them that they clearly don’t want. From what I’ve read, there’s a big chance that Shiloh is transgendered and the blatant transphobia by the media is just gross. Let the kid be who they are and decide what they want. I’m proud of Angelina for doing just that in the face of constant attention.